Browsing by Subject "regulatory focus"
Now showing items 1-3 of 3
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(2018-03-28)Regulatory fit effects have been hypothesized to be caused by a “feeling of rightness.” I applied the regulatory fit framework to the novel area of memory confidence in a test of the proposed feeling of rightness mechanism. ...
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(Texas A&M University, 2006-10-30)Research indicates that planning helps consumers in their goal pursuit, but little is known about how and when such beneficial effects change with regulatory fit â fit between consumersâ regulatory orientation ...
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(2009-05-15)This dissertation explores the socio-cognitive system of collective influences on consumers’ evaluation and decision processes, which have not been discussed fully in consumer literature, by examining how people resolve a ...